Cristina Perez, CFP®

Cristina Perez, CFP®

Financial Advisor

Financial Advisor

Success is not final, and failure is not fatal. It is the courage to continue that counts. —Winston Churchill.

In college, tutoring accounting is when I discovered I loved helping people understand personal and business finance. That spark eventually turned into a full career in financial planning, first at start-ups, then well known firms like Vanguard and Fidelity, where I worked with high-net-worth clients and earned my CFP® designation. Along the way, I realized that many people didn't need complicated financial strategies—they needed clarity, confidence, and someone to help them build a healthier relationship with money. That inspired me to focus on practical guidance, financial education, and helping people align their finances with the life they want to live. As a first-generation Mexican American, born and raised in Southern California and now based in Phoenix, I believe financial planning should be personal, approachable, and rooted in each person's values and goals. My mission is to empower individuals and families with the knowledge and confidence to make informed financial decisions. Outside of work, you'll usually find me at the gym, exploring local coffee shops, enjoying sporting events, live music and art, or volunteering in the community and spending time at home with my two tabby cats.

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2801 E Camelback Rd,
Suite 202
Phoenix, AZ 85016

25 S Arizona Pl

5th Floor,
Chandler, AZ 85225

3655 Torrance Blvd

3rd floor,

Torrance, CA 90503

Let's Talk

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Subscribe to our Newsletter

Get real financial advice and real talk in your inbox every week just to help you figure things out.

2801 E Camelback Rd,
Suite 202
Phoenix, AZ 85016

25 S Arizona Pl
5th Floor,
Chandler, AZ 85225

3655 Torrance Blvd
3rd floor,
Torrance, CA 90503

Let's Talk

See how we can help you live your best life in retirement

Subscribe to our Newsletter

Get real financial advice and real talk in your inbox every week just to help you figure things out.

2801 E Camelback Rd,
Suite 202
Phoenix, AZ 85016

25 S Arizona Pl
5th Floor,
Chandler, AZ 85225

3655 Torrance Blvd
3rd floor,
Torrance, CA 90503

Our team of experts is ready to discuss your needs and tailor a solution that works for you.

Award Disclosures

Wealthtender awarded Endeavor Advisors with its 2025 Voice of the Client Highly Rated Firm Award on 11/05/25. Rating criteria based on eligible client reviews published on Wealthtender between 1/1/24 and 11/05/25. Although Endeavor Advisors compensates Wealthtender for marketing services (including eligibility to be considered for this award, plus a fee if it chooses to license the award logo for promotional use), Wealthtender’s award criteria is objective and not influenced by compensation. This award is not a guarantee of future performance or success and client reviews may not be representative of the experience of all past or future clients. View additional award details and FAQs (wt.reviews/awards)"

Testimonials were provided by current clients of Endeavor Advisors. The clients were not compensated, and no material conflicts of interest exist that would impact any of these testimonials, client testimonials are not representative of the experiences of all Endeavor Advisors clients and do not provide guarantee of future performance or similar services.​Check the background of your financial professional on FINRA's BrokerCheck.​There are no warranties implied.


The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not alliliated with the named representative, broker - dealer, state - or SEC - registered investment not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.​ Read Full Disclosure >


Information presented on this site is for informational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any product or security. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed here.​The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of the information provided at these websites.​Copyright © 2024 Endeavor Advisors LLC. All rights reserved.

Our team of experts is ready to discuss your needs and tailor a solution that works for you.

Award Disclosures

Wealthtender awarded Endeavor Advisors with its 2025 Voice of the Client Highly Rated Firm Award on 11/05/25. Rating criteria based on eligible client reviews published on Wealthtender between 1/1/24 and 11/05/25. Although Endeavor Advisors compensates Wealthtender for marketing services (including eligibility to be considered for this award, plus a fee if it chooses to license the award logo for promotional use), Wealthtender’s award criteria is objective and not influenced by compensation. This award is not a guarantee of future performance or success and client reviews may not be representative of the experience of all past or future clients. View additional award details and FAQs (wt.reviews/awards)"

Testimonials were provided by current clients of Endeavor Advisors. The clients were not compensated, and no material conflicts of interest exist that would impact any of these testimonials, client testimonials are not representative of the experiences of all Endeavor Advisors clients and do not provide guarantee of future performance or similar services.​Check the background of your financial professional on FINRA's BrokerCheck.​There are no warranties implied.


The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not alliliated with the named representative, broker - dealer, state - or SEC - registered investment not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.​ Read Full Disclosure >


Information presented on this site is for informational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any product or security. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed here.​The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of the information provided at these websites.​Copyright © 2024 Endeavor Advisors LLC. All rights reserved.

Our team of experts is ready to discuss your needs and tailor a solution that works for you.

Award Disclosures

Wealthtender awarded Endeavor Advisors with its 2025 Voice of the Client Highly Rated Firm Award on 11/05/25. Rating criteria based on eligible client reviews published on Wealthtender between 1/1/24 and 11/05/25. Although Endeavor Advisors compensates Wealthtender for marketing services (including eligibility to be considered for this award, plus a fee if it chooses to license the award logo for promotional use), Wealthtender’s award criteria is objective and not influenced by compensation. This award is not a guarantee of future performance or success and client reviews may not be representative of the experience of all past or future clients. View additional award details and FAQs (wt.reviews/awards)"

Testimonials were provided by current clients of Endeavor Advisors. The clients were not compensated, and no material conflicts of interest exist that would impact any of these testimonials, client testimonials are not representative of the experiences of all Endeavor Advisors clients and do not provide guarantee of future performance or similar services.​Check the background of your financial professional on FINRA's BrokerCheck.​There are no warranties implied.


The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not alliliated with the named representative, broker - dealer, state - or SEC - registered investment not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.​ Read Full Disclosure >


Information presented on this site is for informational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any product or security. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed here.​The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of the information provided at these websites.​Copyright © 2024 Endeavor Advisors LLC. All rights reserved.